Summer in the UK is often synonymous with the well-trodden paths of the Cotswolds, Cornwall, and the Lake District. But for the refined traveller seeking something more discreet, more exclusive, and infinitely more enriching — the real magic lies in the places that don’t make the front pages of travel magazines. From wild coastal beauty and serene riverbanks to cultural city breaks and soulful countryside escapes, the UK is filled with hidden gems that offer both luxury and authenticity in equal measure. This season, we invite you to uncover 10 of the UK’s most underrated summer destinations — where unforgettable moments are crafted away from the crowds, and every experience is tailored just for you.
Alderney, Channel Islands
Best for: Island Life
Tucked away in the northernmost corner of the Channel Islands, Alderney is a serene escape defined by wild coastlines, quiet beaches, and an unhurried charm that feels increasingly rare. Despite its modest size, the island offers vast, open landscapes and a rich natural beauty that invites total disconnection.
Rugged cliffs, sweeping coastal paths, and historic ruins create a sense of timelessness, while the absence of crowds enhances its quiet appeal. For those looking to explore its hidden edges, a private boat charter unveils Alderney’s most untouched coves — a tranquil experience best enjoyed with the sea breeze and endless horizon as your backdrop.
Understated and unspoiled, Alderney is where luxury takes the form of space, stillness, and simplicity — a rare island retreat for those who seek authenticity over attention.
Manchester
Best for: Summer in the City
A city that effortlessly blends industrial heritage with creative energy, Manchester offers a refreshingly different take on a summer city break. Its streets hum with culture, from striking architecture and independent boutiques to leafy canalside walks and cutting-edge galleries.
During the warmer months, the city comes alive with open-air festivals, rooftop terraces, and a distinctly northern charm that’s both laid-back and endlessly engaging. For the culturally curious, a privately guided tour of the city’s contemporary art spaces offers insight into Manchester’s ever-evolving creative scene — far from the tourist trail, and entirely on your terms.
Dynamic yet authentic, Manchester is a place where summer isn’t just a season, but a vibrant celebration of urban life, local flair, and unexpected sophistication.
The Helford River, Cornwall
Best for: Hidden Beaches
Tucked away on Cornwall’s southern coast, the Helford River winds through ancient woodlands, sleepy creeks, and some of the region’s most secluded sandy coves. Far removed from the bustle of the better-known Cornish hotspots, this peaceful estuary offers a slower, more refined pace of summer living.
Its quiet inlets and lush surroundings exude a timeless charm — a place where nature takes centre stage and simplicity feels indulgent. One of the most memorable ways to explore its beauty is by sailing along the river, drifting past oak-lined shores and mooring in hidden bays to enjoy curated gourmet hampers in perfect seclusion.
The Helford River is Cornwall at its most tranquil — a hidden waterway made for those who crave understated luxury and the quiet joy of being far from the crowds.
Norfolk Broads
Best for: Water Babies and Wildlife Spotters
A network of over 125 miles of navigable waterways, the Norfolk Broads is one of England’s most enchanting natural playgrounds. Framed by whispering reeds, wildflower meadows, and timeless villages, it offers a rare sense of stillness — where time is marked only by the rhythm of the river.
This peaceful landscape is a haven for wildlife, with kingfishers, marsh harriers, and otters often spotted along the banks. For a deeper connection to its beauty, a private boat journey through the Broads offers the ideal vantage point — slow, immersive, and deeply restorative.
Unspoiled and rich in quiet wonder, the Norfolk Broads is a destination for those who find luxury in nature’s most serene moments.
Pembrokeshire Coast, Wales
Best for: Coastal Hiking & Secluded Beaches
The Pembrokeshire Coast is a dramatic tapestry of rugged cliffs, hidden coves, and pristine beaches that stretch along Wales’ southwestern edge. Known for its wild beauty and unspoiled charm, this coastal paradise invites exploration beyond the usual paths.
Winding cliff-top trails offer breathtaking views of the Atlantic, where the sea meets ancient rock formations and the air carries the scent of salt and wildflowers. For a truly memorable experience, a private sunset cruise reveals the coastline’s grandeur from the water — an intimate journey framed by vibrant skies and the distant call of seals.
Pembrokeshire’s coastal wilderness is a sanctuary for those who seek both invigorating adventure and tranquil luxury in equal measure.
Isle of Harris & Lewis, Outer Hebrides
Best for: True Wilderness
The Isle of Harris and Lewis offer a remote escape to some of Britain’s most pristine and untamed landscapes. Vast, windswept moorlands, silver beaches, and dramatic mountain ridges create a wild and timeless setting, perfect for those yearning to reconnect with nature’s raw beauty.
Here, luxury is found in solitude and authenticity — whether wandering along deserted shorelines or soaking in panoramic vistas that stretch endlessly. Complementing the rugged terrain, private whisky tastings at renowned local distilleries invite you to savour the island’s heritage, while artisan workshops provide an intimate glimpse into the celebrated craft of Harris Tweed.
For travellers seeking a profound wilderness experience steeped in culture and refinement, Harris and Lewis deliver an unparalleled journey.
West Sussex
Best for: Walkers
West Sussex offers a quintessential English countryside experience, where rolling hills meet charming historic villages and hidden gardens. The region’s gentle landscapes are perfect for those who appreciate the art of walking — each step revealing pastoral beauty and timeless heritage.
For a truly refined outing, enjoy a chauffeured walking tour that combines leisurely exploration with private visits to some of the area’s most exquisite gardens. Complementing the journey, gourmet hampers filled with local delicacies create moments of indulgence amid tranquil surroundings.
West Sussex invites the discerning traveller to immerse themselves in serene landscapes and subtle luxury, making every walk a celebration of nature and tradition.
The Gower Peninsula, South Wales
Best for: Unspoiled Beaches & Surfing
The Gower Peninsula is a sanctuary of wild beauty, boasting some of the UK’s most unspoiled beaches and breathtaking coastal scenery. With its dramatic cliffs, golden sands, and rolling waves, it’s a haven for surfers and nature lovers alike.
Here, the thrill of catching the perfect wave meets the calm of untouched bays, creating a unique coastal rhythm. For those seeking a seamless blend of adventure and comfort, bespoke nature walks paired with luxury glamping and private chef experiences offer an elevated way to connect with this rugged landscape.
The Gower Peninsula invites you to embrace the wild spirit of Wales — where every moment is as exhilarating as it is serene.
The Malvern Hills, Worcestershire
Best for: Gentle Hiking & Spa Towns
Rising gracefully across the Worcestershire landscape, the Malvern Hills offer rolling trails that reward hikers with breathtaking panoramic views of the surrounding countryside. This area has long been celebrated for its natural beauty and healing waters, lending a timeless wellness aura to every visit.
For those seeking a harmonious blend of gentle adventure and rejuvenation, bespoke guided hikes through the hills can be paired with private spa treatments in nearby historic spa towns. Complementing this wellness journey, curated tastings of local artisan delicacies offer a tasteful connection to the region’s rich heritage.
The Malvern Hills promise a refined escape where nature, wellbeing, and culture unite in perfect balance.
Llyn Peninsula, Wales
Best for: Beach Bar Scene
The Llyn Peninsula offers a captivating blend of untamed coastline and lively local spirit, where wild sandy beaches meet a welcoming community of artisans and surfers. Its rugged beauty is matched by a growing reputation for vibrant beach bars and intimate coastal gatherings.
For those seeking both relaxation and activity, private surf lessons provide an exciting way to engage with the waves, while exclusive beachside dining invites you to savour fresh, locally sourced cuisine with the sea as your backdrop.
The Llyn Peninsula is a refined escape where unspoiled nature and vibrant culture combine to create a unique summer experience on Wales’ stunning coast.
The UK’s hidden retreats offer more than just destinations—they reveal stories, landscapes, and experiences reserved for the discerning traveller who seeks something beyond the familiar. From tranquil waters to rugged coastlines, from rolling hills to vibrant city corners, each locale invites you to discover summer in a uniquely refined way.
Whether your ideal escape involves serene river cruises, coastal hikes with gourmet picnics, or private cultural immersions, My World VIP is here to tailor every detail to your exacting standards. With a commitment to personalised service, absolute discretion, and seamless luxury, we transform your summer getaway into an extraordinary experience that lingers long after the journey ends. Begin your bespoke adventure with My World VIP today — and stay inspired by following us on Instagram and LinkedIn for the latest in sophisticated travel. At My World VIP, we don’t just arrange travel; we craft moments of timeless elegance and discovery.
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Please enter the details of your party for a reservation request to the Ohalá show at House of son Amar – Mallorca. The show is running until 1st October.
Please enter the details of your party for a reservation request to the Exhibit 2 show at House of son Amar – Mallorca. The show is running until 1st October.
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Dan’s passion for travel ignited at the young age of 16 when he embarked on a transformative journey to Madrid. Spending two months immersed in the vibrant culture and embracing the local way of life, he discovered a deep love for exploring the world.
Dan’s adventurous spirit and thirst for new experiences led him to collaborate with ITV’s renowned travel program, Wish You Were Here. Alongside esteemed personalities like Judith Chalmers and Ruth England, Dan and Hayley were featured in five episodes, showcasing the captivating beauty of Mallorca.
In 2009, Dan and Hayley exchanged vows in the picturesque Church in Deia, Mallorca. Throughout their journey, they have lived in various parts of the island, immersing themselves in its enchanting landscapes. Ultimately, they settled in Deia in 2016, creating a home for their two children.
Now currently based between Mallorca and the UK, Dan assumes a crucial role in ensuring the utmost excellence in all of our supplier services. As the overseer of quality assessments for all our experiences and suppliers, he leaves no stone unturned in guaranteeing a first-class service for our esteemed clients.
Dan’s extensive travel background, combined with his meticulous approach, enables him to curate remarkable experiences that exceed expectations. With his expertise and dedication, he consistently upholds our commitment to delivering unforgettable moments and ensuring that every aspect of your journey is nothing short of exceptional.
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Meet Hayley, an accomplished Senior Paralegal with a remarkable track record in the legal field. With distinctions in all law examinations, she received a comprehensive education in the UK, honing her skills and knowledge in the legal domain while working at her father’s law firm.
However, Hayley‘s passion and talents extended beyond the legal realm. During her spare time, she dedicated herself to the vibrant music industry, working weekends at the renowned Grammy-award winning Parr Street Studios. It was here that Hayley‘s exceptional organizational abilities and knack for bringing ideas to life caught the attention of others.
Hayley‘s innate talent for coordination and her ability to make things happen led to a remarkable opportunity. She was entrusted with organizing a charity concert that would leave a lasting impact. Drawing together artists from across the globe, including luminaries like Gwen Dickey (known for “Wishing On A Star” and “Car Wash”), Jackie Graham (“Ain’t Nobody”), and the Brit-nominated trio, The Celtic Tenors, Hayley orchestrated a truly unforgettable event. The concert featured special video messages from esteemed personalities such as Heather Mills, Chris De Burgh, and the late Robin Gibb, which were showcased on the night, adding an extra layer of magic to the show’s success.
With a burgeoning network of connections surrounding her, Hayley‘s expertise naturally gravitated toward the world of high-profile corporate and private events. She skillfully arranged entertainment and logistics for these prestigious occasions, often involving A-List artists from both the UK and the USA. Notably, she orchestrated memorable experiences with legendary performer Sir Tom Jones. Through her dedication and unwavering commitment to excellence, Hayley amassed an enviable contact list and fostered invaluable relationships within the industry.
Harnessing her vast experience and extensive network, Hayley realized her vision in 2016 with the successful launch of My World VIP. This venture brought her exceptional concierge services to clients worldwide, offering an impeccable, first-class experience that surpassed expectations. With Hayley at the helm, clients gain access to an extraordinary level of service, personalized care, and an unwavering commitment to excellence.
Hayley‘s unique blend of legal acumen, exceptional organizational skills, and an enviable network has cemented her reputation as a leading figure in the luxury concierge industry. Experience the world of My World VIP and indulge in a journey where impeccable service and unforgettable experiences await.
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Matteo has been connected to the world of music and events since he was a teenager.
In 1998, Matteo started playing at a club in Palma called Varadero; that’s when he began as a freelance percussionist.
His passion for music motivated his interest in the DJ world and he became a professional and successful DJ, working all over the Balearic Islands. He has worked at venues including Pacha, Titos, BCM, Mood and Anima Beach. He has also worked with large brands such as Canon and BMW, creating a fusion that today continues to evolve to transmit the best energy to the public, the energy of sound.
Working in the event sector for many years, Matteo is a dedicated music producer. Along with his knowledge, passion and creativity, he expertly coordinates and manages outstanding events and shows with staging, lighting, bands, musicians, dancers and unique acts with a great attention to detail, bringing it all together with high quality management skills and a true, genuine passion.
Clare grew up in the UK, with strong connections to the Performing Arts and Theatre Industry before choosing a career path in the Travel and Tourism Sector. Throughout those initial years working within the Hotel, Conference and Banqueting division before moving into Management.
Clare took time out to experience world travel for herself before retraining as an Executive Assistant in the Tech Industry, working for world leaders such as IBM and Pace Micro Technology and being an integral part of the companies Flotation.
Clare then merged industry with high end travel and real estate and moved to the USA where she worked within aviation and yachting
Twenty years ago Clare moved to Palma De Mallorca as VIP Manager for the Island’s largest real estate agency and property developer before launching her own agency located in the prestigious marina of Puerto Portals. Specialising in high end villas, vacations, management, lifestyle and concierge, successfully operating for 14 years.
More recently, opening a new division to the existing business within the wine Industry, sourcing and importing French wines to the Balearics, part of a personal passion project and fitting in perfectly with the current business model of My World VIP.